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We get results

What is App Development?

We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. Give us a call.

  • We provide a revolutionary level of transparency into our campaigns - from backlink acquisition.
  • Want to test our process before ramping up the budget? We'll prove our model and you'll see revenue soar.

We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. Give us a call.

  • Want to test our process before ramping up the budget? We'll prove our model and you'll see revenue soar.
  • We provide a revolutionary level of transparency into our campaigns - from backlink acquisition.
ROI Oriented

Pay-Per-Click Advertising Management Service

We are a leading PPC management company that uses paid search to drive sales for your business. Whether you want to increase conversions, website traffic, or both, our tech-enabled PPC services will help you achieve your goals, plus measure and maximize your ROI from PPC.

The wrong Agency Partner could cost you $$$$ by optimizing campaigns for the wrong KPIs.

You want to promote your business, bid on profitable keywords, run experiments for positive ROI & all this at least marketing spend.

Tracking the right metrics and making data-driven decisions is the next obvious step.

But the wrong marketing agency could cost you months of progress and $$ you’ve worked so hard to build.

Most PPC providers:
Are not comprehensive Dough & often miss out issues
Don’t provide step-by-step guidance on fixing issues
Lack support from experienced Security Experts
Don’t help you prioritize and make the right fixes
Lack collaborative vulnerability management dashboard
Make it hard to test new features or product versions
Lack technical abilities, hence do not stress on analytics

Collect all your marketing data in one place

Briskmarketer automatically collects data from 135+ marketing sources.

Get always fresh and complete data from your website, apps, and advertising services in a structure that’s clear and ready for analysis.

Be sure of your data quality and completeness

With Briskmarketer, errors, data silos, the technical part of GDPR compliance, ad blockers, and cookie consent won’t be a problem anymore.

You’ll always know the quality and completeness of your data and the logic of metrics calculations so you can finally stop looking for and fixing errors in reports.

Blend marketing data and make it business-ready

Don’t bother with cleaning and blending your data.

Get automatically merged session hits and unified cost data in a single table. No more spending time on data discrepancies and complex transformations. Just focus on data analysis.

Build cross-channel reports in minutes

With Briskmarketer, your data is ready for analysis and reporting. Build any report you need in minutes and visualize it in Google Data Studio or Google Sheets. Experiment with various attribution models in your reports to discover what’s driving sales.

Eliminate hours of manual work with automated data transfers, data preparation, and reporting.

Same priorities, less manual work

Unified ad spend table

Briskmarketer automatically collects advertising data in a single convenient table so you don’t need to waste time on data transformations.

No more data silos

Briskmarketer reports possible errors, recognizes dynamic parameters in UTM tags and converts costs into one currency.

Always up-to-date data

Briskmarketer will automatically update data if it changes in the advertising service within 21 days.

Data quality monitoring

Briskmarketer monitors data relevance and provides transparent data quality monitoring.

Save time and eliminate errors

Thanks to seamless data collection and preparation, you’ll have complete and relevant data, taking into account its provenance.

Easy to implement and manage

You don’t need to be a developer or write complex data transformations to analyze your data. Briskmarketer has you covered.

Cookie expiration time extended to 2 years

Briskmarketer server-side tracking collects first-party data and merges it with marketing data in storage.

GDPR compliance

Briskmarketer server-side tracking provides secure first-party data collection on your personal domain and sends all your data directly to a location of your choice in the EU.

Why Briskmarketer

For 20 years, we have been developing analytics expertise to find growth areas for 2,000 clients. We help marketers make better decisions thanks to a mix of Briskmarketer data collection and reporting tools and deep analytics expertise.

2,000 companies rely on us

Emilia Clarke
"I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment."
Emilia Clarke
Developer
Emilia Clarke
"I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment."
Emilia Clarke
Developer
Emilia Clarke
"I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment."
Emilia Clarke
Developer
PCC Management Plans

Flexible Pricing Plans

We have experience working with large and small businesses and are ready to
develop a targeted strategy and plan that’s just right for you.
Lite
Lite

$ 600

Monthly Package

  • $100 – $5,000/month ad spend (paid to networks)
  • 2,000 keywords
  • Google PPC Network
  • Campaign development, strategy, copywriting, testing
  • INITIAL OPTIMIZATION: $1,200
pro
pro

$ 975

Monthly Package or 15% of ad spend, whichever is higher

  • $5,000 – $30,000/month ad spend (paid to networks)
  • 10,000 keywords
  • AdTechFX: 3rd party audience targeting, account-based retargeting, CRM pipeline retargeting
  • 1 FunnelsFX landing page template (includes setup)
  • INITIAL OPTIMIZATION: $2,250
enterprise
enterprise

$ 12% of ad spend

Monthly Package Plus $250 / mo. platform fee

  • $30,001+/monthly ad spend (paid to networks)
  • 10,000 keywords
  • 4 lite display ad creative sets
  • 15-second CTV commercial
  • INITIAL OPTIMIZATION: $5,800

• Frequently Asked Questions •

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New Advertisers

Is Pay Per Click (PPC) right for my business?

This depends on your individual business circumstances of course, however, Pay Per Click (PPC) advertising should work for almost every industry or business sector. If you offer products or services that people are likely to search for, then PPC will be right for your business in some shape or form. 

Why would I pay for a search engine advert?

PPC advertising is an effective way of driving traffic to your website instantly. Organic search can take some time and is a longer-term search strategy, so if you want to start generating more website traffic and leads quickly, then paying for a search engine advert through PPC is the best way to achieve this. 

Once the campaign is setup and ready to go, it will need to go through a review process which shouldn't take more than an hour. Once it has passed the review process, the campaign will be live and you will start driving traffic to your website. We will be able to tell within the first week whether or not the campaign is working for you.

I've tried PPC before and it didn't work, should I try again?

This is a question we have heard many times before. If you have tried PPC before and it didn't work then it is most likely that there was a problem with the way the campaign was set up; either the keywords you were targeting weren't quite right or your campaign didn't have the correct structure. We can analyse the data from your previous campaign and highlight why your old campaign didn't work, as well as making suggestions on how we would set up your new campaign, should you want to try it again.

Our Service

Can I pay on performance?

We don't currently offer a 'pay on performance' option, purely because of the amount of work that goes into setting up your campaign and optimising it at the start to get it up to its optimum performance level. We are very experienced in running online campaigns and it is very rare that a campaign doesn't work so we are confident that you will get the level of return that you are looking for.

Am I tied in to a contract?

There is no minimum contract length, so once the campaign has started, if you feel that it isn't working for you then you can cancel at anytime. 

Can you take over my current campaign or do I need to start again?

Yes, we can take over your current campaign. Depending on how the current campaign has been set up, we may need to rebuild it using the correct structure, however, we can use the data from your current campaign to analyse what is working and what isn't and we can advise on the best way to move forward.

Ad Placement

Where do paid adverts appear in the search engines?

Paid adverts appear in the top four search engine positions and have a small 'Ad' label on them so users know they are a paid advert.

Why aren't my adverts in top position?

The most likely reason is that a competitor has set a higher keyword bid and is willing to pay more per click then your current keyword bids allow. 

Should I always bid for first position?

Not always. In our experience, you can get more value out of positions two or three as the click through rate is only slightly lower than in first position, however, the cost potentially be a lot lower. These positions can offer a similar level of traffic for a cheaper cost-per-click. 

Why can't I see my PPC advert?

There could be a number of reasons for this; it could be that your daily budget has run out and your campaign isn't now showing until the following day. It could also be to do with the targeting settings of the campaign, for example, if you are searching for one of your keywords outside the targeted campaign locations.

Cost/Budget

How much do I have to pay for each click?

The cost-per-click will depend on both the industry and the location, as well as the competition for your chosen keywords, and can range from anything between £0.10 and £10.00 per click. During the keyword research phase, we can advise on what the cost-per-click is likely to be, however, we will always set it at a level you are comfortable with so you are not paying too much per click.

Will my cost-per-click increase?

We always aim to deliver the highest quality traffic at the lowest cost-per-click. Certain external factors like seasonal trends and levels of competition can drive up the cost-per-click, however, historically, our clients have seen their cost-per-click reduce over time.

What happens if my daily budget runs out?

Once your daily budget has been spent your adverts will stop showing until the following day. It is important to understand, however, that your daily budget is also tied to your monthly budget, so if your daily budget has run out, yet you are still under your budget for the month, your adverts will continue to show (effectively borrowing budget from quieter days when you didn't spend all of your daily budget). 

Is my advertising budget paid directly to you?

No, your advertising budget is paid directly to the paid search advertising provider. If we set up a PPC account for you, it will always be in your name and email address, so that you always retain ownership of the advertising account. 

How do I know what budget I need?

During the keyword research phase, we can advise on the likely cost-per-click and using this data, we can recommend a campaign budget for you.

Is the management fee tied to campaign spend?

No, we don't take this approach as there is no incentive for us to lower your cost-per-click and your overall spend. We always strive to deliver the most cost effective paid advertising campaign possible so we just charge a standard rate for the work we do. If the campaign is delivering the results you want and you want to therefore increase your advertising budget, we don't think it is fair that our management fee then increases also. 

Keywords/Adwords

Should I target my own brand name?

It depends on how competitive your brand name terms are. If you have a unique brand name that no-one else has, then it is likely that your website comes back in first position in the organic results without any competition. If your brand name is similar to that of other businesses or it is a keyword specific term then it is worth setting up a dedicated brand name campaign to make sure that users always find you and not one of your competitors instead. 

What are negative keywords?

Negative keywords are used to exclude your adverts from showing for non-relevant keywords, or keywords that won't result in a sale. For example, if your business provides office space for rent and you want to target the keyword 'office space', you might want to include negative keywords such as 'for sale', 'calculator', 'comparison', 'reviews', 'free', 'blog' etc. You may also want to exclude other terms where a user might be searching for the 1999 movie 'Office Space', like 'trailer', 'movie', 'cast', 'soundtrack', 'quotes', 'youtube', 'netflix' etc. 

Should I include my phone number and contact details in my adverts?

You can include your phone number and contact details as an advert extension. With a limited number of characters available in your advertising text, you should use this space to sell your product or service and its benefits to the user. 

How many adverts do you create?

As standard, we create two adverts for each Adgroup in the campaign so that we are able to test the sales messages against each other. So, if you are a service provider who offers 10 different services and covering five different areas, the result is 50 different Adgroups with two adverts in each, with 100 different adverts in total.

How do you split test the adverts?

As mentioned above, we create at least two adverts per Adgroup see that we can test different sales messages against each other. We then copy the most popular advert and create a slightly altered version of this advert to see if it performs better than the original. We repeat this process so that we are constantly optimising and improving the adverts. More information about the split testing process can be found here.

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